|
| |
| ◎ Profile |
 |
Chongqing General Ba Food Culture Development Co.,Ltd., a excellent nonjudgmental enterprise of China, was registered in April, 1998 and originated "General Ba Hot Pot" in November, 2000. Since we implemented franchise business, we have developed 160-odd franchise restaurants in 20-odd provinces by means of "faithful win-win idea" ,wholehearted fervency and general demeanour in these three years. We possess own direct controlled restaurant, affiliated restaurant, franchise restaurant, raw material production base, food processing factory, hot pot research institute, training center and logistic center,ect 10-odd service divisions as well as 126 experts advisory group, senior and intermediate managerial staff and 5000-odd employees.Complied with the tenet" acquire the bigger by the little,acquire the world by features " ,we take " the first cultural hot pot of China" as the target and lift the flag "promote the hot pot by culture,green and S&T" to develop a individualized way. |
|
| |
| ◎ Brand Explanation |
| In Spring and Autumn Period, Chongqing was the capital of Ba kingdom. General Ba said:Manzi, patriotic general, the soul of Ba kingdom. " Referenced to Huayang national record: Manzi sacrificed for his country and guarded cities . One of founders of General Ba--Wang Renqing regarded General Bamanzi and carried out his spirit to develop hot pot brand. |
 |
|
◎ Organizing Structure
|
 |
|
| ◎ Management |
The enterprise is the boat, and management is the sail. Challenging development is the key that the sail drive the ship to successful shore.
"General demeanour, centenary hot pot" cultural idea as the basis, Chongqing General Ba Food Culture Development Co.,Ltd. summarized scientific and precise managerial idea "standardization+institutionalization+humanization", which defines strict work procedure and implements responsibility for employees, sequencing operation, institutionalized inner management and humanized standard to build up a team with impartial disciplines, excellent work style.It's mental backbone of General Ba, we take high-level management, high-quality service and good profit operating system as the guide.
High-quality service as the key, balance on model & taste; balance on economic benefit and social benefit, multi-aspect development strategy, "General Ba" become flagship in hot pot restaurant. |
 |
|
| |
| ◎ Values |
|
Strategic target: expand business in global
Motto of general manager: broad on conducting, factual on work
Values: Pursue profit in sunshine
Managerial value:standardization+institutionalization+humanization
Operating value:entreat customers by enthusiasm of hot pot, build brand by general demeanour.
Service value:because you are happy, We are happy.
Service tenet:be wholehearted to you.
Brand value: promote the enterprise by culture, building up centurial hot pot.
Cultural value:general demeanour, centurial hot pot
Franchise value:Clone Success, Copy fortune,Achieve win-win
Slogan:general, general, ever-victorious general
Exhortation: learn moral character of the general, carry forward the spirit of general, deduct general demeanour, grow up with the enterprise. |
 |
|
| |
|
